THE BLOG

Mini sessions are easily one of the most misunderstood offers in the photography industry. Some photographers run them and end up completely exhausted, wondering why they traded so much time for such a small profit margin. Others use them strategically to generate multi-thousands in revenue in a single weekend. The difference isn’t luck. The difference […]

A family photography model call can be one of the most powerful positioning tools in your toolkit. When executed correctly, they help you build a high-converting portfolio, test out a fresh aesthetic, shift your brand positioning, and attract a completely new tier of ideal clients. But if you aren’t intentional, they can also dilute your […]

Have you ever wished there was a simple way to fill your calendar with dream family clients—without feeling like you have to post on social media 24/7 just to get noticed? That is exactly what boutique school photography did for my business. For over a decade, I’ve used a simple, stress-free system to photograph local […]

So how do you make real money in your photography business? If you sat down with me today and asked me how to make real money in your photography business, I am going to give you a bit of a hot take. I would NOT tell you to start with finding a new niche, tweaking […]

How to start a photography business Eighteen years ago, when my son was born, I picked up a camera. I didn’t do it as part of some grand corporate masterplan I did it 100% for me. I needed a creative outlet like I needed air to breathe. Two years later, when my first baby girl […]

If you are a lifestyle family photographer, you already know the dreaded seasonal slump. Peak fall family season ends, and suddenly your calendar dries up for months. Fourteen years ago, I decided I was completely done riding that revenue roller coaster. I launched my boutique school photo service and it completely transformed my business. Learning […]